Boast your e-commerce business with superb logistics service

With the thriving development of e-commerce across the globe, the success of firms in the e-commerce market depends on efficient distribution networks to ensure timely delivery of right items to online shoppers in different regions. The investment bank Goldman Sachs forecasted that e-commerce sales worldwide would reach US$963 billion by 2013, increasing in an annual rate of over 19 percent. Many logistics companies are swift to grasp the lucrative market potential by rendering customized logistics services for e-commerce companies.

The emergence of e-commerce logistics service guarantees the effective movement of goods in the e-commerce logistics supply chain to sharpen up the competitive advantage of e-merchants. To operate a fleet of dedicated vehicles and delivery personnel to handle the daily shipments of large amount of parcels in different sizes for e-commerce clients, logistics companies offer time efficient services to ensure quick delivery of parcels to different destinations. While e-merchants need to minimize logistics cost to maintain reasonable profits, logistics companies sending large volume of parcels internationally can negotiate a cheap and fast postal service as well as cost effective express services for e-commerce clients.

Unlike direct purchase from retail shops, the business mode of e-commerce involves both e-merchants and online shoppers to chase for the physical flow of their parcels in the e-commerce logistics supply chain. Hence, logistics companies have enhanced their technological infrastructure to provide real-time parcel tracking service for e-merchants and consumers. In view of increasingly optimized e-commerce logistics services in the market, it is optimistic to see the brilliant growth of e-commerce in coming years.

利用卓越物流服務鞏固電子商貿發展

電子商貿在全球各地蓬勃發展,商戶要成功拓展電子商貿業務,必需倚賴高效的貨運配送網絡,以確保網購貨物正確無誤地準時送交不同地域的網上購物顧客。投資銀行Goldman Sachs預測,全球的電子商貿銷售額將於2013年達到九千六百三十億美元,按年度增長超過百分之十九。眾多物流公司經已迅速行動,爭相為電子商貿公司提供專屬的物流服務,把握利潤豐厚的潛在市場商機。

隨著電子商貿物流服務在市場興起,為電子商貿物流供應鏈上運輸的貨物提供有效的承運保證,協助網購商戶增強市場競爭力。經營電子商貿物流服務的公司投放資源建立專責的貨運車隊和配送人員,每日處理數量龐大的各款不同尺寸網購郵件,安排即時的貨運方式,為網購商戶提供極具時效的物流服務,確保郵件迅速運抵全球不同目的地。由於物流公司承包數量龐大的郵件運往全球各地,可以與各地的郵政機構協商快捷相宜的郵遞服務,以及為網購商戶提供高成本效益的國際速遞服務,令商戶得以降低物流成本,維持合理的利潤水平。

電子商貿的業務模式有別於直接從零售商店購買商品,網購買家不能即時取貨,而網購商戶亦需要為貨品安排快捷高效的付運方式,使買賣雙方都有需要追蹤貨物在電子商貿物流供應鏈的實際流向,因此物流公司亦已經提升科技配套設施,為網購商戶和消費者提供實時的貨件追蹤服務。由於電子商貿物流服務日益完善,成為電子商貿來年發展的強勁增長動力。

Optimize mobile marketing tactics to drive business growth

The swift development of mobile communication technology highlights the pivotal role of mobile marketing to reinforce brand marketers to grasp a vast amount of target audiences in a direct and interactive way using mobile devices such as smartphones and tablets. The recent figure from comScore Inc., a renowned digital measurement and analytics company, indicated that 234 million Americans were mobile consumers and over 80 million of them were smartphone users. Besides, China’s Ministry of Industry and Information Technology reported that the total number of 3G mobile phone users in China amounted to 232.8 million in 2012.

Companies aspiring to acquire a competitive edge derived from mobile technology have to commence mobile marketing via an integrated strategy to harness the best promotional effects of three primary mobile marketing tools including text message, mobile websites and mobile apps to interact and communicate with potential customers. Sending a tailored call-to-action text message via smartphones to render an offer or incentive to target audiences regularly is effective to attract mobile customers. Launching a mobile-optimized website with streamlined design to enable easy viewing on a small screen is imperative to appeal to massive amount of potential customers surfing your website on their smartphones. Creating mobile apps to facilitate easy download of valuable information about your brand is crucial to sustain communications with customers and stakeholders.

With social networking sites like Facebook, Twitter and Weibo rendering mobile apps to facilitate access via smart phones and mobile devices, pioneering companies are quick to launch campaigns on various mobile social media platforms to engage mobile users to their brands. Moreover, a company can understand its client-base via social networking activities in order to tailor advertisement campaigns to cater for specific audience taste. To learn more about mobile marketing tools, please contact us at email: info@paymentasia.com.

優化流動市場推廣策略加速業務增長

流動傳訊科技迅速發展,智能手機及平板電腦等流動備設的用戶數目龐大,加強流動市場推廣的重要角色,各品牌推廣商現正積極透過流動設備推出直接和互動的流動市場推廣活動,吸納這群龐大的目標客戶。根據著名數碼測量和分析公司comScore的近期數據,美國約有二億三千四百萬名流動消費者,其中八千萬人是智能手機用戶。此外,中國的工業和信息化部的報告指出,2012年中國的3G流動電話用戶數目為二億三千二百八十萬。

企業必需率先實踐流動市場推廣,方可掌握流動科技所帶來的競爭優勢,其中的要訣是有效利用短訊、流動版網站及流動應用程式等三種主要的流動市場推廣工具來制定一套整合的流動市場推廣策略,再配合這些工具的不同宣傳效益而推出不同活動,與潛在客戶進行互動溝通,網羅目標客戶,不斷擴闊客戶基礎。透過智能手機發出邀請行動的短訊,定期向目標客戶送出折扣優惠或禮品獎賞,可以有效吸引流動用戶。由於不少流動用戶會透過智能手機上網搜尋資料,企業必須盡快推出設計簡潔的優化流動版網站,方便大量潛在客戶透過細小的手機螢幕查看您公司的資料。此外,為公司品牌創造流動應用程式,讓客戶下載有關品牌的重要資訊,是企業與客戶及相關持份者保持連繫的有效方法。

Facebook、Twitter 及微博等社交媒體網站經已提供流動應用程式,方便用戶透過智能手機或其他流動設備連接其網站。不少領先市場的企業已迅速透過不同流動社交媒體平台推出活動吸引流動用戶,提升品牌的知名度。此外,企業亦可以利用不同的社交媒體活動了解客戶的需要,有助日後針對客戶不同品味而策劃廣告宣傳。要了解更多流動市場推廣工具的詳情,請發電郵至info@paymentasia.com與我們聯絡。