Harness the power of SMS marketing

SMS (short message service) marketing emerges as a new marketing tactic that uses text messages to disseminate marketing messages through mobile phones to target recipients. With the surge of mobile phone users, SMS marketing has become a potent direct marketing tool. By end of 2011, the number of mobile service subscribers in Hong Kong reached 14.9 million to mark 210% of penetration rate while China’s mobile phone users also hit 986.3 million to represent over 70% penetration rate.

SMS marketing’s key benefit attributes to its instant deliverability of text messages to thousands of mobile phone users within seconds. Companies make use of SMS as a swift way to promote service, provide incentive and increase customer retention by inserting coupon code into the message to generate immediate subscriber action. Nowadays, most merchants integrate SMS marketing strategy to stage new product launch, hot sales promotion, new store openings and special events to foster sales. Companies can spread personalized messages via SMS to sustain customer loyalty.

Unlike email handicapped by email filters, SMS can transmit text messages directly to target recipients. Compared to email marketing whereas people tend to delete unknown emails, SMS has an astoundingly high open rate as people always look when hearing the buzz of their mobile phones. The limited length of SMS up to 160 English or 70 Chinese characters makes every SMS message clear and concise to enable recipients to get to the point immediately. For more details about SMS marketing, please email us at info@paymentasia.com.

 

掌握短訊推廣的營銷威力

短訊推廣現已成為時下流行的嶄新推廣手法,企業通過發送短訊,將宣傳產品和服務的文字信息傳遞至目標客戶的流動電話。隨著流動電話用戶的數量大幅攀升,促使短訊推廣逐漸演變成高效的直接行銷工具。截至2011年底,香港共有1,490萬名流動電話登記用戶,普及率約達210%,而同期中國內地的流動電話用戶錄得9.863億名,普及率亦達70%以上。

短訊推廣的主要宣傳效益,在於只需數秒之間便可以把文字信息即時直接傳播給數以千計的流動電話用戶。發放短訊已經成為一種直接快捷的宣傳方式,企業將優惠顧客的兌換券代碼直接加入短訊內,藉以宣傳服務,為顧客提供獎賞,從而成為挽留顧客的重要工具,更可鼓勵顧客作出即時的選購行動。今時今日,不少商戶整合短訊推廣策略配合新產品宣傳、大減價熱賣行動、新店開幕及特別促銷活動,以增加銷量。企業更可利用短訊向個別客戶發放各樣個人化的信息,藉以維持客戶的忠誠度。

礙於受電郵過濾軟件的阻隔,以電郵發出的宣傳信息往往未能直達收件人。而經短訊方式發出的宣傳文字信息,則可以直接傳遞至目標收件人的流動電話。人們習慣不會開啟並且即時刪除來歷不明的電郵,然而一旦收聽到接收短訊的提示,便會立即查看內容。此外,短訊的160個英文字母或70個中文字上限使收件人即時收取精簡握要的短訊內容,加快採取相應的行動。要了解更多關於短訊推廣的詳情,請發電郵至info@paymentasia.com。

Transform your business with SMS payment

SMS payment is widely regarded as an effective payment method that offers a quick and easy means of payment for goods and services via text messages sent from mobile phones. Gartner Inc, the renowned US based information technology research and advisory company, categorizes SMS payment as one of the rapidly developed mobile payment methods in coming years. Based on a recent report by I.E. Market Research, the Canadian research and consulting firm, forecasting the value of mobile payment transactions to reach USD1,200 billion in 2014, Gartner Inc predicted that SMS payment would represent 80% of these transactions.

SMS payment provides an easy way of billing via the mobile phone invoices of end customers. Once mobile phone users pay for products or services via premium SMS message, the mobile phone carrier will add such payment amount to their next phone bill and then settle the payment with the product and service providers after the settlement of users’ monthly billing. By installing a customized SMS software gateway, companies in service industries such as banks and insurance companies as well as web stores and any other businesses can offer SMS payment solutions for their customers.

Both companies and customers can benefit from the convenient payment procedure of SMS payment. For companies, sending premium SMS message is instantly accessible for mobile phone users to make fast payment for goods and services. As billing of SMS payment is handled by mobile phone carriers, customers find it easy and secure to send SMS messages to make payment at ease without using credit cards or providing bank account details.

Companies can approach SMS payment solution providers to install a SMS software gateway to ensure SMS payment functionality and arrange a settlement agreement with mobile service providers. For more detail, please send an email to our team at info@paymentasia.com for successful showcases.

採用短訊支付推動業務發展

短訊支付廣受市場人士推薦為一種快捷簡易的付款方法,方便商戶利用流動電話的文字信息向顧客收取產品和服務的費用。美國著名信息技術研究和諮詢公司Gartner Inc把短訊支付歸類為其中一種發展迅速的流動支付方式。根據加拿大研究及顧問公司I.E. Market Research最近公佈的研究報告,流動支付的交易額將於2014年上升至12,000億美元,而Gartner Inc則預測短訊支付將佔其中百份之八十。

短訊支付的結算過程簡易,顧客需要支付的款額將會在流動電話帳單中收取。當流動電話用戶確認購買產品和服務的徵款短訊,流動電話服務供應商便會將該項交易的款項加入用戶的帳單內,待該用戶支付月結單的款項後,再與產品和服務供應商進行結算。短訊支付的應用範圍廣泛,包括許多不同的服務性行業例如銀行及保險公司,以至網上商店及其他不同行業,只需安裝度身編寫的短訊軟件關閘,便可以為顧客提供短訊支付方案,讓顧客親身體驗安全快捷的支付程序。

無論公司及顧客均可受惠短訊支付的便捷支付程序。由於徵收款項的短訊可以即時發送至顧客的流動電話,方便提供短訊支付服務的公司即時確認顧客所購買的產品和服務。由流動電話服務供應商透過月結單向用戶收取短訊支付的款項,讓選擇短訊支付的顧客只需發出短訊便可快捷安全地確認交易,無需向產品或服務供應商提供信用卡或銀行資料。

有意為顧客提供短訊支付服務的公司可透過短訊支付方案供應商,裝設短訊軟件關閘以及與流動電話服務供應商訂定結算協議,便可啟動短訊支付功能。要了解詳情及參閱成功個案,請電郵至info@paymentasia.com與我們的專業團隊聯絡。