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Payment Asia joined HKTDC SmartBiz Expo 2018 from 5-7 December to exhibit our latest one-stop ecommerce solutions to merchants. We gave a brief public seminar to introduce the necessity of integrated ebusiness solution amid the digital and mobile age. We received merchants wholeheartedly sharing of their first-hand experience in practical operation. Here we would like to thank you to all who remind us what merchants need.
Artificial Intelligence to Amplify Customer Satisfaction Hong-Kong-based firm catering to the finance on its virtual platform to allure customers. However, this sector, wanted to revamp its business by firm soon realized that the exciting offers are not enticing implementing an online platform to carry out many visitors and in fact generating many complaints. transactions, and thus remain relevant. A decryption of this requirement revealed that the holistic online platform should enable effortless customer onboarding, data encryption, and implementation of e-KYC, a component that seamlessly authenticates users indulging in online transactions. The firm’s pursuit for an ideal solution vendor led to, a subsidiary of Prizm Group, based in Hong Kong, known for engineering digital products and services powered by Artificial Intelligence (AI). Since its inception, the firm has carved a niche by engineering innovative online and mobile payment solutions that have benefited several enterprises around Hong Kong. “Our aim is to empower clients by delivering enterprise-specific data analytics and AI solutions,” mentions William Hung, Business Development Director, The company’s idea of product development revolves around integration of AI with a client’s existing system to mitigate business challenges. Additionally, the talented resource pool tries to identify the scope of engineering a product that can end the woes of firms facing similar hurdles. Datatech has assisted several marketing firms by delivering object identification and facial recognition solutions, by installing cameras in public spaces. However, one of Datatech’s most noteworthy contributions is the deployment of DTalk, its interactive Chabot, which offers the best concise advice to customer inquiries 24x7. The natural language processing abilities of the platform facilitates real-time interaction between customers and the firm. Unlike other auto-conversational chatbots available today, DTalk, empowered with machine learning and natural language processing capabilities, comprehends the context of a conversation and renders suggestions accordingly. To illustrate the capabilities of Datatech better, Hung recalls the recent experience of working with one of his clients. The customer organization had offered coupons Datatech integrated DTalk on the client’s online platform to facilitate seamless customer interaction and decipher the pattern of queries. A compilation of customer interactions over a month since the installation of DTalk led to the inference that the procedure involved in coupon redemption was not quite user-friendly and demanded telephonic conversations with customer care executives of the firm, a reason behind 80 percent of queries and complaints. One of Datatech’s most noteworthy contributions is the deployment of DTalk, its interactive chatbot, which offers the best concise advice to customer inquiries 24x7. The Datatech product suite also comprises of DEye and DEar, which imitate human capabilities. While DEar suggests product trends based on the voice inputs of users, DEye is a tool known for being instrumental in processing images and documents. Elaborating his firm’s abilities further, Hung mentions that one of the vital products of his firm’s suite is DRun, aimed at assisting logistics enterprises in effortlessly amassing payments online by the implementation of an e-wallet system. Currently, Datatech is making waves for ClickABite, a solution for food & beverage reservation and seamless restaurant management. This unique product enables clients to reserve a spot and eliminates the age- old hassle of queuing up for a table. The firm is planning to amplify the capabilities of its product suite to stay relevant in the current climate of rapid AI evolution. “We are also planning to enhance the capabilities of our chatbot to facilitate online payments, apart from answering queries of customers in the days to come to eliminate cash transactions,” states Hung, revealing a glimpse of the company’s roadmap.
William Hung, Payment Asia: "We decided to invest in blockchain in order to maintain the quality of our payment solutions and assist merchants with access to the new-era technology" The birth of blockchain in 2008 (when Satoshi Makamoto first published his astonishing solution of The Byzantine Generals’ Problem) exhibited how proof-of-work chain could be facilitated without passing through the centralised and trusted third-parties. The speculation of bitcoin, the blockchain-backed cryptocurrency created by the enigmatic Mr. Makamoto, which came afterwards, generates an amount of wealth. When time goes by, the financial world realises, even though the boom has burst, that blockchain could be applied in wide ranges of commercial and financial transactions. The development of payment solutions is exactly part of the evolving story. From centralised to distributed ledger In modern business world, merchants often rely on centralised and trusted third parties, like banks, accountants, auditors and lawyers etc., to verify or record any transaction. Before the birth of the Internet, all words or figures were written or printed in black and white. In the age of the Internet, the practices are more environmental-friendly as those words or figures are electronically stored in physical or cloud servers. Still, one big problem remains: no matter in paper or electronic form, nobody can assure the third parties would not fail to perform, either technically or credibly. The Enron scandal told us even a worldwide known accountancy firm would fall down due to the destruction of its credibility. The existence of blockchain is exactly a breakthrough to tackle the issue. Blockchain, or called distributed ledger technology (DLT), originally is the technical element that supports bitcoin to bypass centralised and trusted intermediaries and verification processes to record transactions immutably. Each ‘block’ records part of the information related to all transactions. Blocks are encrypted and arranged in order by time to form a ‘chain’. All authorised parties share the same ledger. When one party changes a record (say adding a new transaction or editing a previous transaction), a new ‘block’ containing the new information will be added at the end of the encrypted ‘chain’ in terms of timeframe to show it is the latest mark of changes. It is a shared ledger, so no single party owns it, and nobody can corrupt it (i.e. everybody will be notified for any changes). Blockchain, payment and smart contract Amid the speculation around bitcoin, the distributive feature of the technology is now being recognised by government watchdogs and financial institutions around the world. The US Federal Reserve issued Distributed Ledger Technology in Payment, Clearing and Settlement in December 2016 to present its extensive research on the applicability of blockchain in financial trading and payment solutions. The research paper highlights the fact that blockchain may help speed up and simplify the current slow and cumbersome cross-border payments processes. The Bank of England in The Macroeconomics of Central Bank Issued Digital Currencies examines a digital currency backed by DLT that may help reduce interest rates, distortionary taxes and transaction costs, which eventually benefit the economy. Another hot discussed blockchain-based element is smart contract, a computer program that automatically performs some actions (terms or conditions) of a contract once the pre-defined conditions are fulfilled. Still, there are technical constraints of blockchain left to be overcome. As the Federal Reserve report notes, the number of concurrent transactions of some blockchain technologies are limited by their algorithm and cryptographic verification, and the continuous extension of blockchains may use up storage capacity quickly. Besides, the concept of smart contract, according to the Fed, may contradict with some basis in contract law, which remains to be reviewed by legal professionals. Our investment and projection of blockchain In the beginning, Payment Asia aims at riding on the express of China business and Asian economic boom, where the demand of payment gateways for facilitating intra and inter-regional trade is growing. It was in 1999, the era of Web 1.0. We are now living in the Web 3.0, where the practices in the Internet are moving away from centralisation and one-way to decentralisation and interaction. As a veteran of payment solutions business, Payment Asia is now exploring the potential of DLT for merchants in different business sectors and looking forward to implementing the cryptographic and distributive technology in the latest ecommerce practices. Of course, it takes time for computer scientists and legal experts to address the storage capacity, reliability and legal concern, but once the peer-to-peer (P2P) technology is widely applied, the time and cost of intra- and international trading and transaction would be saved. It is the reason why Payment Asia decides to invest in blockchain in order to maintain the quality of our payment solutions on the edge, and ultimately assist merchants with access to the new-era technology. We envisage the day of P2P exchange of goods and services would come to our daily life soon, and the application of DLT, like cryptocurrency and smart contract, would be the key for merchants standing out from the crowd in the foreseeable future.
Offering Uncomplicated, Secure and Prompt Payment Processing Network to Domestic and Global Businesses
Data analytics and chatbots provide new business opportunities for merchants
PA Pay App電子錢包收款應用程式 助香港商戶開拓商機
Payment Asia, Alipay’s World Partner to SMEs Together with the surge of Chinese economy, the advancement of China-based electronic payment gateway is not only dominating the domestic market, but also gradually changing the consumption and payment habit beyond its territory. Starting from of a small branch of Alibaba, Alipay – now under Alibaba affiliate Ant Financial - is already the biggest gateway to the expanding China domestic and Chinese tourism market. Payment Asia, a strategic partner of Alipay, is bringing the brand to the small and medium enterprises (SMEs) in Asia and other parts of the world. From China to the Globe Starting from the 21st century, the development of mobile payment in China catches the pace with the economy. In 2016, the transaction volume of mobile payment in China was recorded more than $5 trillion [1], compared to the $11.2 trillion GDP in the same year [2]. While Chinese people becomes richer, they are more eager to travel abroad to spend money. Chinese tourists spend the most in international tourism since 2012, and China topped the list with $261 billion [3]. As the leader of the prestige market, Alipay dominated the in-store transaction in Asia during Golden Week in 2017 [4]. The third-party payment platform never stops broadening its international coverage and now extends its footprints to European and North American cities where the shopping hotspots of wealthier Chinese tourists. 70 countries with 14 major currencies have been included in the payment platform [5]. As a long-term partner of Alipay, Payment Asia is determined to introduce the payment method to more SMEs around the world to benefit from the growing Chinese tourism. Payment Asia which offers one-stop solutions with competitive service packages is the privilege. Alipay Alipay, the no.1 third-party online and offline payment platform in China, promotes the world leading online and offline payment technology at all time. The recent market data shows Alipay owned 54% of China mobile payment market in the first quarter of 2017 [6]. In term of the transaction shares of online payment market, Alipay also leads the China market [7]. For more details about Alipay, please send an e-mail to Payment Asia Established in 1999, Payment Asia has been committing to offer innovative online payment technology and electronic business management solutions to Hong Kong and overseas SMEs and multinational corporations. Payment Asia provides merchants with comprehensive business solutions that includes simplified, cost-effective and real-time performance online payment processing credit card, debit card, and mobile devices. Until now, Payment Asia has served more than 3000 domestic and foreign merchants.
Expanding Business Scope for Merchants
Grow your SME with Online Payment Solutions