Payment Asia Joins Forces with Zero2 App to Boost Green Consumption Efforts

Payment Asia, a prominent player in the fintech sector, has announced a partnership with Negawatt Utility Limited (Negawatt) to launch the environmental mobile application Zero2, designed to foster the growth of a green economy. This collaboration aims to utilize Payment Asia’s cutting-edge payment technology to motivate citizens to reach their carbon reduction goals through easy, everyday actions. Looking ahead, both parties plan to explore further opportunities to promote green consumption vouchers using e-HKD, encouraging broader societal engagement in the pursuit of sustainable lifestyles.

The Zero2 app centers on four main areas: clothing, food, housing, and transportation, enabling users to easily track their carbon reduction efforts. By engaging in various ESG (Environmental, Social, Governance) activities, users can earn points that can be exchanged for rewards and discounts, including Tai Hing Zero Carbon Milk Tea, Yoshinoya meal vouchers, and XYZ indoor cycling classes. This approach not only boosts user engagement but also makes environmental protection a practical and enjoyable experience.

Paul Tang, COO of Payment Asia Hong Kong, commented, “We are thrilled to be part of the Zero2 initiative. Through our payment system, we aim to enhance user experience while further promoting citizen participation in environmental actions. We believe that as more people join the carbon reduction movement, a strong social force will emerge to advocate for sustainable lifestyles”.

Looking forward, Payment Asia intends to work with Zero2 to launch additional carbon reduction promotional activities aimed at merchants, encouraging businesses to actively participate in these environmental initiatives. Furthermore, both organizations will conduct workshops on developing a green economy, inspiring various sectors of society to engage in energy-saving and environmental protection efforts. Arthur Lam highlighted, “We aspire for these initiatives to cultivate a robust green economic environment in society, enabling every citizen to contribute to protecting our planet and achieving genuine sustainable development”.