If you are an ecommerce solution provider, it is imperative that your site is mobile friendly. That means that customers should find it easy to make a payment using mobile. Customers usually tend to be much less engaged when using a mobile, as compared to a desktop. Usually, customers are doing other things like watching TV, commuting, waiting in the queue, and so on, while doing mobile shopping. As such, it is important to make the purchase and checkout process simple. Here, we show you some ways in which you can accomplish this.
Offer Multiple Traditional as well as Third-Party Payment Options
Your store should provide mobile wallet payment options. At the same time, customers may want to pay using online third-party e-payment technology such as Neteller, Skrill or PayPal. You can offer these options to your customer’s right on the order confirmation page.
As an alternative, your customers may want to provide the payment through a check or bank transfer. In certain countries, many large groups of people would prefer to use these traditional methods. You can also have a display for phone numbers for the users that want to contact you directly to organize a bank transfer.
While these techniques of payment account for a much smaller proportion of the customers, you should still make it a practice to include them in your site.
Selling Internationally – Country Differences
If your store caters to international markets, you should account for buyer differences based on the country or region they are purchasing from. Always make sure to research which payment options are the most popular in the countries that you are targeting. And always make sure to offer these payment options in those regions. Some countries like China have a completely different and unique set of apps for payment and ecommerce payment gateway compared to Western and European countries. For example, cards are the most preferred form of payment in Canada and the US.
It is important to offer your customers a multitude of payment options. This ensures that your customers have the safety and ease of knowing you have researched their geography or region well enough for them to have their own preferred mode of payment. Having such a multitude of payment options has many benefits, such as having happier customers, a reduced checkout abandonment rate, and much higher levels of security. The result is a win-win for both you and your customers.
While it can be a bit daunting to approach and navigate the very fast paced world of mobile payment solution provider options, the fact is that adding many more new options to your store and to your checkout process can be a very straightforward task. It is important that you do not be hassled or put off by the hurdles relevant to the technology. It is all part of growing your online business.
As sales from mobile continue to grow, and even outrank desktop sales, it is important for you as a retailer to take a mobile-centric approach to ecommerce. This will help optimize the entire customer journey, also including checkout. The biggest reason for drop in sales is customer abandonment during the checkout process.
By your site offering a wide range of mobile payment options, you will be able to cater to a broad set of preferences in your customers. That automatically means more conversions, more sales and more revenues. At the end of the day, every ecommerce solution provider wants to stay relevant in today’s tough business climate, and your business is no different. As such, adopting these simple measures can make a world of difference in the way your business benefits from sales.