China enters a new phase of mobile internet

The mobile internet has emerged as one of the key items in the information technology sector having the fastest development across the globe. As China has overtaken Japan to become the world’s second largest economic entity, the rapid increase in mobile phone internet users in China has not only witnessed the coming of a new era in mobile internet but also brought profound business opportunities to different business sectors.

According to China Internet Network Information Center, internet users surfing the internet through mobile phones amounted to 388 million, compared with 380 million users choosing personal computer to access the internet by end of June 2012. Hence, mobile phones have become major devices for Chinese users to access the internet. Besides, statistics from Kleiner Perkins Caufied & Byers, a venture capital firm in Silicon Valley, showed that China ranked third in the world in the number of subscribers to third generation (3G) mobile technology, making China a pivotal market for online business merchants and mobile advertising service providers.

The professional market research company – iResearch released that mobile advertising sales in China recorded USD379 million in 2011, doubling the amount in 2010. It also cited Robin Li, co-founder of China’s biggest search engine, Baidu Inc., saying that 25 percent of research and development in Baidu had been spent on mobile technology and predicting there being lots of room for improvement in mobile advertising. Besides, the rapid increase in mobile internet users in China has become a major driving force for attracting relevant investment. At the end of June 2012, investment in China’s mobile internet industry totalled USD378 million, up 18 percent from the same period of 2011. In view of the continued growth of mobile internet population in China, it is time for enterprises to deploy resources to catch up with the trend and use mobile internet in their businesses.

 

中國邁流動互聯網新紀元

流動互聯網在全球迅速發展,目前已經成為資訊科技界其中一項重要的拓展項目。今時今日,中國已超越日本而晉身成為世界第二大經濟體系,隨著國內採用流動電話連接互聯網的用戶人數大幅攀升,一方面標誌著中國已踏入流動互聯網的新紀元,而這個發展趨勢亦同時為不同的行業帶來無限商機。

根據中國互聯網信息中心的數據,截至2012年6月,在中國境內利用流動電話瀏覽互聯網的用戶人數已經上升至3.88億,相比之下,利用個人電腦瀏覽互聯網的人數則有3.8億,由此可見流動電話現已成為國內用戶連接互聯網的主要裝置。另一方面,位於美國矽谷的風險投資公司Kleiner Perkins Caufied & Byers最近公佈的統計數據顯示,在中國採用第三代流動通訊服務的總用戶人數,已經排名世界的第三位,使中國成為各經營網上行銷業務的商戶和流動廣告服務供應商拓展業務的重要市場。

專業市場調查公司–iResearch報導,中國的流動廣告銷售額在2011年錄得3.79億美元,較2010年增長達一倍。iResearch並引述中國最大搜索引擎–百度公司–的聯合創始人李彥宏的講話,指出該公司投資在流動科技的金額,佔整體研究及發展項目投資金額的百分之二十五,他更預測流動廣告業務具備相當的發展潛力。此外,中國的流動互聯網用戶人數的強勢增長,已經成為吸引企業發展流動互聯網業務的主要動力。截至2012年6月,企業投資在中國的流動互聯網業務的總額已達至3.78億美元,較去年同期上升百分之十八。隨著中國的流動互聯網人口數量持續増長,各企業必須捉緊時機,投放資源拓展與流動互聯網相關的服務和配套設施。

Let integrated solutions sharpen up digital marketing

The emergence of social networking sites spearheaded by Facebook and followed by Twitter and Weibo alike have strengthened the utilization of digital marketing tools. Online merchants can make use of the interactive mode of these social media platforms to launch dynamic digital marketing campaigns to capture target audiences. With Facebook users exceeding 1 billion, Facebook has become a potent and effective channel for enterprises to widely disseminate brand messages in the web community.

Nowadays, many enterprises utilize Facebook page and the sales models adhered to the Facebook platform to publicize their brand identity. Enterprises can cultivate an engaged Facebook following to increase the influence and visibility of their brands when people click the “like” button to disseminate messages to as many fans as possible. Therefore, Facebook enables merchants to nurture the effect of viral marketing to promote goods and services within a short period of time to foster brand awareness and build up direct relations with customers in the long run.

In view of the salience of erecting digital marketing strategy, enterprises have to review their internal IT resources thoroughly in order to position the entire flow of their e-commerce businesses. Moreover, different marketing strategies call for customized IT systems to ensure the consistent action of business units. Enterprises need to adopt tailored software development solutions and tools to support different business initiatives. While handling vast amount of data in daily operations is time consuming, enterprises can harness Business Intelligence (BI) systems to systematically categorize historical, current and predictive data of business growth into designate analytical formats to facilitate expeditious decision making. For more information about our software development and BI services, please contact us at email: info@paymentasia.com.

利用整合方案加強電子推廣策略

社交媒體網站近年發展蓬勃,無論是領先市場崛興的Facebook,抑或是隨後冒起的Twitter和微博等社交媒體網站,憑藉其所具備的互動元素,經已成為各網上商家推行電子推廣策略活動的重要工具,從中招攬目標客戶,提高品牌的知名度。Facebook的用戶數目現時已經超越10億,Facebook遂成為企業向網絡社群傳遞品牌信息的強效宣傳渠道。

現時很多企業皆借助Facebook專頁的宣傳威力在市場立足,並會利用與Facebook平台結合的銷售模式為旗下的品牌建立鮮明的形象。各企業可以藉著Facebook的「like」功能來傳播品牌訊息,吸引更多同樣喜歡該品牌的跟隨者,從而廣泛地發動社交網絡的宣傳功效,讓顧客將購買訊息發放給更多朋友,並在最短時間內讓所有相關群眾知道商戶的產品和服務,全面發揮病毒營銷的威力,不但提升品牌的知名度,更可直接與顧客建立長久的關係。

由於制定電子推廣策略是拓展電子商貿的重要元素,企業必需詳細檢討內部的資訊科技資源,方可重新為電子商貿業務建立有效的營運流程。不同的推廣策略需要配置度身編制的資訊科技系統,以確保內部不同業務單位能夠同時執行劃一的行動,提高整體業務的營運效益。因此,企業需要採納專屬的軟件開發方案及工具來推動不同的規劃發展項目,支援日常業務的運作程序。為節省每日處理大量數據所需的時間,企業可以採用商業智慧系統,把過去、現在和預測性的營業數據有系統地進行分類,然後再編制成特定格式的分析資料,協助管理人員制定迅速而明智的商業決策。閣下如欲了解更多關於軟件開發和商業智慧服務,請電郵至info@paymentasia.com與我們聯絡。