An exciting prospect in China online shopping business

Recent figures from China Internet Network Information Center best illustrated the huge market potential of online shopping business in China. At the end of June 2012, China had 538 million internet users with internet penetration rate reaching 39.9% and online shoppers totalling 210 million, up 8.2% over the end of 2011, accounting for 39% of all Internet users.

Witnessing a notable growth of online shoppers in China, there were statistical figures to reflect the thriving development of China’s online shopping business. According to Barclays Capital, the investment banking unit of Barclays Bank PLC, China’s online retail sales amounted to RMB753.2 billion in 2011, up 66% from 2010 and would reach RMB2614.6 billion by 2015, 20% more than the online retail sales of the U.S. in that year.

China’s e-commerce giant Alibaba Group acquired a tremendous RMB19.1 billion of online sales revenue during the 24-hour period of the 11.11 Shopping Festival (Singles’ Day) on 11th November 2012 with its business-to-consumer (B2C) site TMall.com achieving online sales revenue at RMB13.2 billion and its consumer-to-consumer (C2C) site Taobao.com acquiring online sales revenus at RMB 5.9 billion. TMall, dedicated to allow official and branded stores to sell authentic products on its online platform, has become a high priority for merchants aspiring to open online stores and sell quality brand-name goods to high-end Chinese consumers.

As a rigid verification process is required for opening an online shop in TMall, we offer consultancy services to help merchants get the most out of TMall. Please contact us at email: info@paymentasia.com for successful showcases we have done for clients.

中國網上購物業務前景璀璨

中國網上購物業務的發展潛力龐大。根據中國互聯網絡信息中心最近公佈關於中國互聯網用戶的數據,截至2012年6月底,中國的互聯網用戶人數達到5.38億人,互聯網普及率為百分之三十九點九,其中網絡購物用戶規模達2.1億人,較2011年底上升百分之八點二,佔整體互聯網用戶人數百分之三十九。

中國的網絡購物用戶人數顯著增長,巴克萊銀行集團的投資銀行子公司–巴克萊資本的統計報告,進一步標示中國網上購物業務來年的蓬勃發展。報告指出,截至2011年底,中國網上零售額達7,532億人民幣,較2010年上升百分之六十六。該報告預期中國網上零售額將於2015年上升至26,146億人民幣,屆時將較美國同期的網上零售額高出百分之二十。

中國最大電子商貿公司阿里巴巴集團在本年11月11日的中國“光棍節”網購促銷當日的24小時內,該公司旗下的兩大網上購物平台,包括企業對消費者網站–天貓(前稱”淘寶商城”)及消費者對消費者網站–淘寶網,總共錄得191億人民幣的龐大單日網上銷售額,其中天貓的銷售額為132億人民幣,而淘寶網的銷售額則為59億人民幣。天貓的市場定位是以售賣優質正貨品牌產品為主,遂成為各商戶開拓中國網上購物業務,為中國的高端消費者提供優良品牌商品的最佳站點。

商戶需要通過嚴格的審批程序,方可在天貓開設網上商店。我們提供全面的諮詢服務協助商戶在天貓開展網上購物業務,賺取最佳的回報。要了解我們的服務及參閱成功個案,請電郵至info@paymentasia.com

Reinforce your business with viral marketing

Viral marketing refers to the concept of making each customer a marketer by encouraging word-of-mouth referrals offering companies a cost effective and powerful tool to promote products and services. A successful viral marketing strategy depends on swift transmission of a message whereas the whole phenomenon of viral marketing is formed when a large number of people convey a piece of information to a large number of recipients who repeat the same cycle.

Nowadays, viral marketing is a strategy to motivate individuals to share certain information or message with others on the internet. Such sharing carries more weight than an advertisement as it comes from trusted sources including friends and colleagues. Adhering to a few key steps can add value to viral marketing programs. Primarily, companies should tactfully utilize two important tools, the buttons and links, to attract visitors to share certain designated message with others via a single click. The design and placement of buttons and links should be obvious, easy-to-use, and even rewarding to use so as to encourage visitors to pass the message to others. Buttons can be graphical and should be eye-catching while the links should carry at least a part of the message such as http://www.xxx.com/share to increase the click rate and nurture the effect of viral marketing.

In the new era of social media communication, popular social media sites such as Facebook and Twitter have provided effective viral marketing channels for companies to stage viral marketing programs on these inexpensive yet effective platforms to disseminate brand messages and expand customer base. The “Share” function of Facebook is a typical example to show how viral marketing can make any messages spread like wildfire. To save time and launch your viral marketing program effectively at reasonable cost, please send an email to our professional team at info@paymentasia.com for details.

 

利用病毒式營銷鞏固業務發展

病毒式營銷的基本概念是借助每位顧客將商品信息進行口耳相傳的轉介,成為企業促銷產品和服務的低成本高效益工具。病毒式營銷策略的成功要訣是迅速傳遞信息,當廣大的群眾將某個信息在朋輩之間互相傳播,而收到這個信息的人士再在自己的社交圈內傳播,使這個信息不斷被輾轉相傳,於是便形成病毒式營銷的現象。

今時今日,病毒式營銷是推動人與人之間在互聯網上分享信息或資料的策略。由於分享的內容來自包括朋友和同事等可靠來源,其可信程度遠勝廣告。而只要注重幾個重要的基本原則,便可為整個病毒式營銷計劃增值。按鈕和鏈接是推動病毒式營銷活動的兩個重要工具,要成功吸引瀏覽者點擊按鈕或鏈接,方可將某個鎖定的信息廣泛傳遞,因此設計易於辨識的按鈕和鏈接,並配置在明顯的位置,甚至標明點擊即獲獎賞,可以鼓勵瀏覽者與其他人分享網站信息,令相關信息在友好之間不斷傳播。將按鈕設計成醒目的圖形,以及將部分信息加在鏈接內,例如http://www.xxx.com/share,皆可增加點擊率,發揮病毒式營銷的功效。

隨著社交媒體的發展邁向新紀元,當中又以Facebook和Twitter這兩大社交媒體網站廣受網民歡迎,遂成為便捷的病毒式營銷渠道,讓企業可以利用這些高效而成本相宜的社交平台籌劃病毒式營銷活動,以提高品牌的知名度及擴大客戶群組。其中最具代表性的例子是Facebook的“分享”功能,充分發揮病毒式營銷的威力,令信息的傳播會像野火般迅速蔓延。要以合理成本快捷而有效地推行病毒式營銷活動,請透過電郵info@paymentasia.com與我們的專業團隊聯絡。